How to Master Your Cold Call? The Four-Step Process!

 You all have read the long guides on cold calling tips which tell you all the amazing tips, but still, after making a few cold calls you might have thought that you need some more knowledge to master this art. Going through cold-calling scripts is another way to grab some more information. But, in this post, we will look at the four steps to master the art of cold calling.

 1. Find the real prospect  

 You might be debating that a prospect is a prospect, but it is not so. You need to find a real prospect who actually wants to solve the problem. Now, it is a laborious thing. There are a few things you need to do to address this.

 First of all, determine why you think this prospect has this problem, second, find an answer to why you think that this prospect wants to solve this problem, and third, what product or service fits right to solve this prospect's problem.

 The prerequisite for successful prospecting is to know your company’s products or services inside out. Without knowing the solutions you can offer to the prospect, it is hard to begin the thinking process.

The best way to know your company's solution is to write down the top three qualities of your solution, or the 3 biggest problems your product solves for your clients. This will help you a lot in aligning the prospect’s needs with the company's solutions. 

 2. Convince the prospect in a right way    

 Suppose you have recently started working out in a gym, and a nutritionist evaluated your diet and figured out you are not taking in enough protein. Your nutritionist planned your diet and advised you to take the supplement to meet the daily protein requirements. Now, when the nutritionist makes the prospect realize that it is simply not possible to meet the daily protein requirements without taking a supplement, the prospect who never took protein starts considering taking a supplement.

 The purpose of this example is to stress on the “Why”. It is the responsibility of a cold caller to clear the “why” for the prospect. You need to explain to prospects why they need your products or services. In simple words, you do not need to sell. You need to tell the prospects how your solutions can benefit them. This can be done only if you follow the first step right and clearly understand the needs of the prospects. That’s why the top cold calling tips always stress on right questioning and listening in cold calling.   

 3. Validation is the key

 The objectively ideal cold call is the one where a prospect actually says, “Yes, I think I need this solution”. This is one of the best feelings for cold callers. Now, here you need to be very conscious. You need to make sure that your prospect tells you that they want this problem to be solved. When prospects say that, it shows prospects are actually interested in the solution. You can ask simple questions like do you want to fix this issue or is this your priority to solve this problem? This will help you gain insights into the mind of the prospect whether or not they are actually looking for a solution. If the answer is yes, schedule an appointment.

 4. Schedule an appointment

 The eventual purpose of cold calling is to schedule appointments. The moment the prospect says, "Yes, they are looking for a solution", ask for an appointment. You can explain the agenda behind the appointment and tell the prospect it will help you with more information about the solution, pricing, and all the other things.

 Many cold callers are afraid to initiate this step due to the fear of rejection, but it is important to know that the prospect is actually interested in your product. You just have to simply ask for the meeting and confirm it. This will close the cold call for you.

 Provide the timing options to the prospect for a demo or appointment. This will help the prospect make a confirmed decision. If your prospect is not available on the provided slots, ask for the preferred timing.     

 So, this is the four-step process to master your cold call. If you are looking for callers to cold call for your business, you can hire the GetCallers

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