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AI platforms and their virtual assistants are becoming essential intermediaries - even trusted third parties - between customers and brands. How to rethink marketing strategies to continue playing a role? Update on the revolution at work, with 5 keys to succeed in this reconfigured world. Do brands really have the means to regain consumer confidence? To believe the latest trends revealed by the Edelman agency, as part of the 18th edition of its Trust Barometer , this is not necessarily won in advance… Because despite all their efforts to better understand the needs of their customers and offer them increasingly personalized and rewarding experiences, companies still arouse distrust or even distrust a priori , as evidenced by this statistic among others: “62 % of our virtual assistants would not be ready today to give up the confidentiality of their data, even against the promise of an improved service and purchasing experience ” . And no offense to the brilliant Nathalie R...

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